Your Blueprint for a Resilient Amazon Business!

P.A.T.H. Prospect. Assess. Test. Harvest. is a Framework for the Predictable, Sustainable and Scalable Growth of an Amazon FBA Reseller Business

Your Blueprint for a Resilient Amazon Business

Hi! We're Robin Joy and Brian Olson!

We’re here to help you build something that lasts, an asset that is predictable, sustainable, and scalable. Forget the guessing games. Forget chasing the next shiny product.

In our upcoming book, P.A.T.H., we share exactly how we went from overwhelmed beginners to confident sellers with multi-millions in sales—by following a system that works, no matter what the market throws at you.

The Method That Works

P.A.T.H. is more than theory—it’s a proven process built on real-world wins and lessons. You’ll learn how to:

  • Spot VIABLE ASINs that make sense for your business.
  • Apply our 3-Step Check to validate before you invest.
  • Run smart, low-risk tests to protect your capital and grow with confidence.

This isn’t about finding the perfect product or brand of products. It’s about putting systems in place that stack the deck in your favor, creating repeatable wins, one sound decision after the next.

Spot ASINs

That make sense for your business

Validate before you Invest

Apply our three step check

Grow with confidence

Run smart, low-risk tests

Testimonials about Robin Joy and Brian

Brian and Robin Joy Olson are beacons of what’s possible in the exciting world of e-commerce and Amazon selling. They’ve built a beautiful business and helped thousands of others do the same—with heart, wisdom, and a proven strategy.
— Jim Cockrum
Robin Joy Olson and Brian Olson have been pivotal in the growth and direction of my business over the past four years. Their deep expertise in e-commerce and their razor-sharp wit on the Coaches Corner podcast make it a must-listen for business warriors at every stage. Robin and Brian don't just know their stuff—they know how to teach it, breaking down complex strategies into clear, actionable steps that empower entrepreneurs to move forward with confidence.
— Travis Sears
Robin Joy and Brian Olson's training on sourcing viable, testable, and replenishable ASINs using their 3-step check and 4-week test methodology provides a sound and strategic framework for Amazon resellers. It’s a disciplined approach geared towards building a resilient FBA business by minimizing risk and maximizing the potential for consistent, long-term sales. Their specific focus on this systematic product discovery and validation process is highly valuable for sellers looking to move beyond arbitrage "flips" and establish a more predictable income stream through replenishable inventory. Their methods encourage sellers to become adept at finding those less obvious but consistently performing products that form the bedrock of a stable e-commerce venture.
— Roger Muscarello